一句话定义公司（更新中...）

• Disney--Most people think of Disney as theme parks and wholesome family entertainment.
• Starbucks--This coffeehouse doesn't sell just coffee, it sells The Starbucks Experience--the comfy velvety chairs, the hissing steam, the rich aromas.

Market-Oriented

Amazon.com We make the Internet buying experience fast, easy, and enjoyable---we're the place where you can discover anything you want to buy online.

America Online We create customer connectivity, anytime, anywhere.

Disney We create fantasies---a place where America still works the way it's supposed to.

eBay We provide a global marketplace where practically anyone can trade practically anything---a Web community where people can shop around, have fun, and get to know each other.

Home Depot We empower consumers to achieve the homes of their dreams

Charles Schwab We are the guardian of our customer's financial dreams